Top 10 Cosmetics Brands in the world

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In our daily life routine, we use various items for our grooming, Xtyleclub has shortlisted the top 10  cosmetics brands in the world. There are thousands of brands around the world that focus on producing the best grooming item and cosmetics but only a few of them are at the top of the list. Numerous local brands are mushrooming in every country, they usually copy the ingredients and even the logo/name of a bigger brand to sell in their respective region for low price but those substandard items only cause harm to customer’s skin and sometimes it causes major skin diseases. So, while buying these items do check their credibility because saving a few bucks could cause a major loss afterward.

Cosmetics brands are earning billions of dollars in revenue each year and with every passing year, it is increasing. Even we can observe that these brands were reaching new heights of revenue building in economic downturns. The beauty products industry is progressing leaps and bounds because while buying beauty items people are more conscious about the quality of the product instead of its cost, which is way higher than other daily routine items. We have shortlisted a few most popular cosmetics brands around the world.

L’Oréal:

L’Oréal is a French cosmetics brand and it is the most popular cosmetics brand around the world. L’Oréal started its business in 1909, a hundred and eleven years ago. Today, it competes with the most famous beauty products producer with a hefty revenue of 30 billion dollars annually by selling beauty products and related items. It deals in various products that range from skincare, haircare, sun care, cosmetics to fragrances. Because it is a multinational company so it manages some other brands under its supervision, those sub-brands include L’Oréal Paris, Garner, Garnier Men, Maybelline New York, and Soft Sheen. Usually, these huge brands collaborate to manufacturer a whole new product under their banner, in the same case L’Oréal collaborates with Giorgio Armani, Lancôme, Kiehl’s. Due to L’Oréal’s popularity and huge revenue annually it ranked as the top most popular and most selling brand around the globe.

Oriflame:

Estée Lauder:

Estée Lauder is an American based makeup company founded in the 1940s in New York City. It is a multinational company that offers a vast range of makeup products, skincare products, and hair care products. 25+ companies are working under the banner of Estée Lauder in 160 countries around the globe. Estée Lauder has collected a huge revenue of 12 billion dollars in the beauty industry market. It also collaborates with some other famous cosmetics and clothing brands to increase its market demand, there are around 46000 employees currently working with Estée Lauder.

Olay:

Olay is also a well-known name in the beauty products industry, its products are widely known in Asian, American, and Arabian region. Olay offers a wide range of beauty products line which includes skincare, cosmetics, hair care items, and items related to the beauty niche. It was founded back in 1952 in the United States of America with a tagline “Ageless”. Olay is owned by Procter and gamble private limited. It collected a quite decent revenue of 15 billion dollars in the year 2020. Procter and Gamble hold a prestigious name in producing skincare items. Haircare products, and several other households. Olay, Gillette, Aussie, Head and Shoulder, Ivory, Herbal essence, Oral-B works under P&G’s banner.

Coty:

Coty is an American multinational company founded 116 years ago in Paris, France. This beauty products industry giant holds almost 75 companies under its banner which offers a wide range of beauty products includes skincare, hair care, fragrances, nail care, and made professional body care products of top-notch quality. Coty is well known as a fragrance company but it acquired nearly 40 companies from Procter and gamble in the year 2016 which collected a huge revenue of 9 billion dollars in 2018. It makes Coty the world’s largest company of fragrances and second-largest for skincare products. It has a huge number of market shares in Adidas, Calvin Klein, Clairol, Cover Girl, David Beckham, Katy Perry, Gucci, and Hugo Boss.

Avon:

Avon is a multinational company founded 134 years ago in 1886 in the United Kingdom. Avon started its business by selling perfumes and then shifted towards hygiene products. Avon deals in skincare, personal hygiene products, haircare, household items, and various other daily hygiene products. It keeps a record of their company consumers and launch a new product according to customer’s demand. A Brazilian company Natura & Co. acquired Avon with 76% of its market shares in 2020. So, now Natura & Co. is the owner of Avon. Avon ended 2019 with a revenue of 4.5 Billion Dollars. Twenty-three thousand employees are working with Avon in more than 100 countries around the globe. The Top 10 Cosmetics Brands in the world is the main topic in different salons these days.

Unilever:

Unilever is a multinational British-dutch based consumer goods company, it was founded 91 years ago in 1929 in London, United Kingdom. Its headquarters are also located in London and Rotterdam, Netherlands. Unilever is considered to be the world’s largest company with almost 400+ companies working under its banner in 190 countries around the globe. You can find Unilever’s product anywhere in the world because it has invested in some local brands too. Unilever products include personal hygiene products, bath hygiene products, shampoos, soaps, skincare items, nail care items, baby care items, men hygiene products, women’s hygiene products, perfumes, duos, healthcare products, pharma products, and frozen items.  It is included in the Top 10 Cosmetics Brands in the world. This giant ended the year 2017 with a revenue of 54 billion dollars. Unilever is so big that you can see its logo at 1 out of 5 products while at a grocery shop.

Chanel Beauty:

Chanel Beauty is a French-based beauty brand; it was founded 111 years ago in the year 1909 by a French fashion designer Coco Chanel. Its headquarters are located in Neuilly-Sur-Seine, France, and London, United Kingdom. It mainly focuses on elite class clothing manufacturing lines and accessories related to women’s fashion attire which includes shoes, purses, and several other items. It is also well known for fragrance manufacturing around the globe. But, Chanel offers a vast variety of beauty products too which includes makeup items, skincare, haircare, and fragrances. It earned a revenue of 11billion dollars in 2018. More than 20000 employees are working with this enormous brand in 190 countries around the globe.

Etude:

Etude House is a South Korean beauty products manufacturer owned by more pacific. It was founded 54 years ago in 1966 in Seoul, South Korea. It mainly focuses on producing top-notch skincare products and competes with American and European giants as beauty industrialists. It is the most famous Asian beauty product brand around the globe with 231 stores in 190 countries. A unique and noticeable thing at the etude house store is its pink-themed stores with a pink interior and sales girls wearing the same pink color.

Nivea:

Nivea is a German-based personal care brand that specializes in body and skincare products. It was founded 109 years ago in 1909 in Germany. It was not very well known until the 1980s after 1980 Nivea expanded widely in the global market. Nivea offers a wide range of personal care products like shaving creams, hair products, skin products, and baby care products too. Nivea owns four brands under its banner Eucerin, Aquaphor, Labello, Coppertone. This was all about the Top 10 Cosmetics Brands in the world.

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